Nokia N8 Gulp

The Nokia N8 Gulp stop motion animation was made to promote and help sell the phone itself and the standard of the camera on the phone. The advert was produced by Ardman animation. The advert is aimed at both male and females of all ages. It is the largest stop motion animation set produced using a camera phone. The advert has being created on a real life set on a beach using a life size boat that has being cut in half so they were able to lay the boat on the floor. The advert took 5 days to complete with a crew of over 60 people including a sand artist's and lighting technicians to create desired effects. The advert is a short narrative in which we see a fisherman out at sea when suddenly he is swolled by a whale but eventually escapes through the whales blow hole.
They were able to make the advert with great concentration and attention to detail, each movement had to be adjusted manually moving the boat along. The use of sand art and technology allowed them to complete the advert, in order to take the pictures a crane was used so the photgrapher was able to take the pictures from above ground capturing all of the movement from a distance.
Several resouces were needed to produce this advert, the basic resources needed that were essential include, Sand art, Stencels, Nokia n8 gulp, Props (boat) and a production team.
Below i have provided the link documenting how the advert was made.



The overall success of this advert is to a very high standard when we consider the scale it was made on and the focus of the advert. The images captured and set created appeal tot he audience as they are cartoon like and could appeal to the audience's younger side and imagination. The only weakness with the advert is that it relies totally upon nature, thereofore the weather and time of day can potentially effect the final out come of the advert and the standard of the images captured. However this was also used to an advantage as as we see the set change after the fisherman is swalled and is supposed to be in the whales belly it is dark, therefore the images were then captured at night using lighting equipment to demonstrate the use of a flare.