E-Stings Advert

As mentioned the ident has being created using stop motion animation and CGI. Stop motion animation has being used to create the ident. As the curtains are drawn although it appears they are closing on their own they have been physically manipulated, they will have been moved in small increments each movement individually framed and photographed so when played back the movement appears fast and lifelike. As the chest of draws open the same technique will have being used although the matte purple material that appears like socks spilling out of the drawers. Immediately we are attracted to the bold matte opaque colour as it is bold and bright in contrast to the bland room, the colour purple has being used as it is immediately associated with the channel as its logo has being designed using the colour purple. This effect will have being achieved using stop motion animation again. The CGI content is introduced as we see the teddy bear on the bed begin to move as it has been personified allowing it to move and come to life with the use of 3D computer graphics software. Also as the origami birds begin to fly across the room Cgi will have being used as they have being animated using computer graphics as it not real life footage. All of the colours used are 100% opaque as we cannot see through them. However the fairy lights that are used towards the end of the ident are different as they are shiny and bright standing out against the background, colour rendering has also being used as the strobe lights on the wall are light ip immediatly attracting the audiences attention as they are bright and slightly transparent causing a shiny effect. All of the visual effects used ident such as the floating chairs have again being achieved by using CGI as it is all computer animated.